Specialized hands-on courses | BEDIR: Hands-on A/B Testing

Hands-on A/B Testing Course

Essential experimentation skills for the product, marketing, and analytics professionals

Our Clients

  • csfdgf
    Become an A/B
    Testing rockstar

    Learn full factorial experimentation design and analysis.

  • fdgf
    Get conclusive
    business results

    Identify clear success metrics and criteria to test the new hypotheses

  • cvdbf
    Drive significant
    impact

    Learn to launch successful tests in a real-world scenario with constraints

  • cxdv
    Become an
    influencer

    Become a thought partner to your stakeholders

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The Aryng differentiator

  • Diff

    Learn from renowned
    Silicon Valley industry
    experts

  • csfgrht

    Get BADIR, a tried and
    tested framework to solve
    growth problems

  • adretr

    Learn how to identify and
    solve highest value
    problems

  • dfetgrytdwret

    Drive career growth through
    key decision-science and
    data-science skills

Meet the trainers

  • Piyanka Jain
  • Ram kumar
  • Yash Shah
  • 6 weeks course| 2 hours/week
  • Solve 3 industry use cases with actual data
  • sfdg
    Experiment Design | 4 Test design and optimization methodology
  • Monthly mentoring | 24/7 LinkedIn community

Tools and methods

  • r

Pre-requisites: Basics of Excel. BADIR - Hands-on Business Analytics

lead insights

This end-to-end experimentation course uses MS Excel and the hypothesis-driven BEDIR approach to design and implement successful experiments to optimize the product, marketing, and customer experience. Methods include

  • 1
    Full Factorial
  • 2
    Full Factorial with business constraints
  • 3
    Taguchi optimization
  • 4
    Fractional Factorial

Aryng vs. other programs

Masters or
diploma courses

Learning
platform courses

Aryng

Job-ready, hands-on training
Focused on solving real Business problem for industry Rare Marginal
Learning of end-to-end process of Data Science project Modular Modular
Taught by analytics experts with Fortune 100 experience Rare
Technical as well as non-technical (business / soft skills) Rare
Lifetime access to live community of fellow learners Rare
1-on-1 access to Data Science expert instructions Rare
Flexible, self-placed, online courses
Industry-recognized certification Accredited Inconsistent Professional Certification
Cost
$$$$$
$/free
$$

Benefits included

  • An official social media ready course completion certificate
  • 12 months of access to all course content and videos. Go back, pause, take notes, as many times
  • Templates, cheat sheets, and samples that help you take your training to your day-to-day
  • Lifetime access to LinkedIn class group for continued learning and support
  • Group mentoring every month with Aryng experts
  • Flexible Learning

The course at a glance

Topic Duration
Introduction to Testing 26 minutes
A/B testing: Hands-on deep dive using marketing, product, and operations scenarios from a gaming company:
Get to the real business goal 30 minutes + exercises
Layout an experiment plan 180 minutes + exercises
Data Collection 14 minutes
Derive insights utilizing the test results 80 minutes + exercises
Make actionable recommendations 14 minutes + exercises
Capstone case simulation: Test your knowledge of A/B Testing with this capstone case from a large global commerce company with a revenue slowdown problem 3 hours of discussion + hands-on work + review of answers
 
 
 

Frequently asked questions

  • How long does it take to complete the course?
    This course consists of 6 sections, each with 2 hours of self-paced online lectures. Same as BA
  • What background knowledge is necessary to take this course?
    You need a working knowledge of Excel, BADIR: Business Analytics course, passion for learning data, and a knack for storytelling. You must also score 12 or higher on the Aryng’s Aptitude Assessment.
  • Do I get a certificate at the completion of the course?
    Yes, after taking the course, you will get the certification of completion. This is a foundational course for BADIR Green Belt Certification.